Shopbuilder Mat explains how adding a favicon to your site might just be the best 5 minute job you do this week.
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Shopbuilder Mat explains how adding a favicon to your site might just be the best 5 minute job you do this week.
Read the rest of this entry »Love them or loathe them, review sites are hear to stay. Shopbuilder Mat talks about what happens when one annoyed customer decides that they really want to be heard.
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With more customers now looking for discounts online are you losing money to voucher code websites?
Read the rest of this entry »Should your main call to action button say “Add to cart” or “Buy now”? I’ve lost track of how many times I had discussions about this with store owners over the years. Whilst the issue certainly isn’t the be all and end all of a store’s success I do welcome the conversation coming up as [...]
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Online fashion retailer ASOS seem to turning the cute dial up to 10 with a new feature in their baby clothing department. The traditional thumbnail category view has been enhanced by including short video clips relating to each product.
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It’s great to see high visitor numbers to your online store, but sometimes you can’t help wonder why more of those visitors don’t buy something. It’s true that many people are only browsing and we live in hope that they will tell a friend about our great products or maybe return one day to buy [...]
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It wasn’t so long ago that most of my online purchases were for expensive shiny gadgets that I didn’t really need, but just had to have. However, since I became a parent last year my gadgets have been gathering dust and I’m more likely to buy toys than technology.
As an impulsive online shopper with a [...]
Welcome to our shiny new Shopbuild blog where we aim to share thoughts and articles relating to online retail, particularly here in the UK.
Shopbuild is offered by a small group of online retailers and store developers who have been selling online for over a decade. Through these pages we aim to share a bit of [...]