I am also going to try a link to a discounts page next to the voucher code box to see if that gets people to purchase – when we had the code in the header not one person actually used it!!

To test the theory that people are more inclined to purchase using a discount voucher here is one for you and everyone else reading this – dis09sb – enjoy! (only valid until the end of August 09 and only on products that are not already reduced in price)

Good question about coupons. Hard to answer in a comment so it might be something I come back to with a later post, but there are some alternatives. For instance coupons could be applied from an offer landing page or simply a seperate page outside of checkout and persisted through session/cookie/account. Most platforms don’t cater well for this though.

I’m planning to do some split testing on a site where it is just referred to as a “gift voucher” during checkout as well. The theory is that this might give the idea that it is something paid for rather than just found online. Not got figures to back that up yet though.

In the same test I also want to test it against a “how do I get one of these?” info link again the original voucher text. This would tell the customer that they can get vouchers by signing up to the newsletter, facebook, twitter etc so hits two birds with one stone (stops them going in search of a voucher and also encourages sign up).

If you try any let me know!

re the castle : Don’t fancy doing a guest article about keeping an eye on abandoned carts do you??