Should your main call to action button say “Add to cart” or “Buy now”? I’ve lost track of how many times I had discussions about this with store owners over the years. Whilst the issue certainly isn’t the be all and end all of a store’s success I do welcome the conversation coming up as [...]
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It’s great to see high visitor numbers to your online store, but sometimes you can’t help wonder why more of those visitors don’t buy something. It’s true that many people are only browsing and we live in hope that they will tell a friend about our great products or maybe return one day to buy [...]
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It wasn’t so long ago that most of my online purchases were for expensive shiny gadgets that I didn’t really need, but just had to have. However, since I became a parent last year my gadgets have been gathering dust and I’m more likely to buy toys than technology.
As an impulsive online shopper with a [...]