Actually I have been on The Toy Forest before, but I don’t think that I have made a purchase yet. I actually wish I had remembered it better when I was writing the last part of that article as your store is a good example of separating the navigation concepts. Although you offer navigation by type, price and brand these are clearly separated and avoid the confusion that some stores do.

It’s a nice looking store with a lot going for it. You managed to avoid most of the things that drive me nuts about shopping online. Considering what an impatient shopper I am this is no mean achievement!

I’m publishing an article tomorrow “20 ways to lose a sale”. You should check back on that – scanning through the list you do pretty well, but I reckon there are a couple of things you might take from that.

Right… now where’s that credit card.